We get the question frequently in our tasting room - what made a tile setter and IT Pharma guy team up to open a distillery? ... you know, besides the fact that it's awesome!
It's simple, there was no great liquor available to us that we knew was made from local ingredients, was chemical free, tasted great, didn't give you a hangover and was priced decently. So we took on the challenge to see if we could create a product. Oh, and it's just awesome to own a distillery - there was that too!
A few years later, we now have a distillery providing a range of well priced products that taste great, don't give you a hangover, are chemical free and are made from local ingredients. We even added a requirement that all our equipment is Made in the USA - because we feel that's cool too.
Come visit us in our tasting room and you will understand why our product tastes so good. As the first (legal) distillery in Hunterdon County, NJ; we have the challenge of capturing the full essence of our beautiful farming community and present it in your glass. We feel we've met that challenge, but we'd like your input on the topic.
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it."
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
Once you try our products, you are going to want to know our secret. And now you know - The Why.
Well priced, chemical free, local ingredients, no hangover, Made in the USA, we enjoy what we do, and we believe that the positive energy we have while making our products comes out in the taste. As you sit with friends and family enjoying a drink fueled by our liquors; know that the same types of conversations, laughing and fun was had while our products were being made as well, not just when they are consumed.
"People don’t buy WHAT you do, they buy WHY you do it."
- Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
"We are inspiring the world to redefine liquor and New Jersey, one sip at a time."
- Caine Fowler, one night around a firepit
If you want to know "Why Skunktown" click here